IKEA's Cross Stitched Direct Mail

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ikea-cross-stitched-email-lida_main WOW. How did they pull this off? Award-winning digital and direct marketing agency, LIDA created this direct mail campaign called IKEA Handcrafted. I am completely wowed! Surely it's machine stitching. More of the story here. ikea-lida-handcrafted

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