Blog — shiner

I thought I'd share some photos of the process I used to create the Shiner billboard (see previous post). It's always tricky to take a Photoshopped comp of artwork created by a non-stitcher graphic artist and find a way to explain what it would take to turn their comp into cross stitch, a medium that is limited by little squares. I actually enjoy this part of the process since I've had so much practice. This project was a very quick turnaround and, while I'm always up for a challenge, I LITERALLY stitched this in NINE straight days, working 8-10 hours...

(click image to enlarge) I did it! I stitched my first billboard! It was REALLY HARD, too. People kept honking at me, the needle was 4 feet long (and of course I dropped it), then it started raining...Okay, not really, but the canvas area for this was 24" long and much more intense work than I'd imagined. Still, such a thrill to stitch a billboard and especially for a brand I love that's from Texas. Also, this is Shiner's first IPA. There are 11 of these billboards in the Dallas/Ft. Worth area and more in Houston, Austin and San Antonio....