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Altoids co-branding event: February 13, 2007

Last night was the Altoids / Bust craft evening at the Altoids Anti-Valentine pop-up store in NYC. THE Debbie Stoller was there to help with the needle threading and the knitting and keep the party rolling; Laurie Henzel ran the Old Maid game - in costume!

This "craft" night was part of a week of events to promote the new chocolate-covered Altoids. Opening night featured Dita von Teese in a bathtub full of chocolate-y mints. There were also week-long pop-up spaces in Chicago and Miami. Lots of Subversive Cross Stitch kits, SCS coasters and valentine swag were handed out at all three events.

Thanks again to Debbie Stoller and Laurie Henzel of BUST magazine!

 

 

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