The Perfect Gift


The perfect gift to introduce someone to stitching or just to Subversive stitching. Included in this $25 gift set are $36 worth of goodies!:

– Official Subversive Cross Stitch supplies bag (with patch!) 10″ x 19″
– Five pieces of our special die-cut material (Charles Craft 14-count)
– Pack of DMC embroidery floss (8 skeins) in the Subversive palette
– One pack of my favorite needles (John James size 24)
– One plastic 5″ hoop by Susan Bates
– Subversive needle-holdin’ magnet

Suggested upgrades – throw in one or all of these to really wow them:

— The Subversive Cross Stitch book. They can get started right away.
— Some super-swell Gingher embroidery scissors.
— A Subversive Cross Stitch gift certificate.

Want us to gift-wrap it? We can do that, we can ship to the recipient with a personalized note from you, we can even sign a book to them with your message. All you have to do is ask! We’d be happy to make it extra special for you.

Billboard, The Making Of

I thought I’d share some photos of the process I used to create the Shiner billboard (see previous post). It’s always tricky to take a Photoshopped comp of artwork created by a non-stitcher graphic artist and find a way to explain what it would take to turn their comp into cross stitch, a medium that is limited by little squares. I actually enjoy this part of the process since I’ve had so much practice. This project was a very quick turnaround and, while I’m always up for a challenge, I LITERALLY stitched this in NINE straight days, working 8-10 hours a day. I thought I was calm and doing well – no cramps or neck aches at all – but when it was over I got really sick.

Here’s how it all unfolded:

Working from the comp they sent, we went back and forth on lettering – I had to create the fonts as I went along to fit to size. We tried a few options on the fabric – they wanted something that showed some texture and I think I found a good one after a few false starts. The thread color matching was fairly easy, thanks to DMC!

Happy to report they used the final art as is — no Photoshopping needed! My perfectionism came in really handy on this one. But I can’t tell you how many times I screwed up and how many stitches I had to tear out and start over…I hope this makes you feel better if you mess up.

The final product, now seen throughout major metropolises in Texas!


Lessons learned (some learned before this project, some during): Slow down; make a timeline so everyone is clear on deliverables; use thread for grid lines from the start no matter how much you’ve never ever needed them before; always estimate higher than you can even imagine it will take (thought I learned this one already); keep your mind relaxed and you won’t get aches and pains – be very mindful of this; don’t worry about how the back looks!; count three times and count again before you start a new section — walk away, breathe, look at trees, then come back and count again (I have never made so many mistakes that required tearing out and restitching whole sections). I’ve done large projects before, but I guess the realization that your work will be blown up from 24 inches long to 48 feet long is just a little intimidating!

Here’s a gallery of some other custom work I’ve done.

Stitched Billboard for Shiner


(click image to enlarge)

I did it! I stitched my first billboard! It was REALLY HARD, too. People kept honking at me, the needle was 4 feet long (and of course I dropped it), then it started raining…Okay, not really, but the canvas area for this was 24″ long and much more intense work than I’d imagined. Still, such a thrill to stitch a billboard and especially for a brand I love that’s from Texas. Also, this is Shiner’s first IPA.

There are 11 of these billboards in the Dallas/Ft. Worth area and more in Houston, Austin and San Antonio. Send me a photo if you see one! They’ll be going up this week. If you’re in Dallas, the most prominent one is at Central and Knox/Henderson.

Just looking at this makes me wanna take a long nap…but also, yeay!! Here’s a blog post all about what went into this project if you’d like the play-by-play.

Here’s the map of DFW billboard locations:


You Are Beautiful collaboration

You Are Beautiful artist sticker

I’ve been dying to tell you about this! The You Are Beautiful project is something I’ve been a fan of for a very long time. From their website:

You Are Beautiful is more than a little sticker, it’s an idea. It’s a way to brighten someone’s day, a way to pat a stranger on the back, a way to remind ourselves that even when things aren’t going great, it’s ok. It began simply with 100 stickers in 2002 in Chicago, and has since evolved into block-long murals, public installations, and exhibitions at cultural institutions involving thousands of artists.

When they asked me to design the sticker for their Artist Sticker subscription pack, I was so thrilled. I knew I had to include a photo of my mom, who is a super-fan and has at least one of everything from their shop.

Then YAB founder Matthew Hoffman jokingly  said, “Wouldn’t it be cool if we could throw a needle and thread into each pack?” and I said HEY…I think we can! So I set to trimming material, threads and adding tiny needles for this little 18-count kit that will be included in all October subscription packs! (along with the sticker of course, which is so tiny and cute as well).

Get yours for only $6.00 at YAB this month only (along with 31 of their regular silver stickers)! Because YOU ARE BEAUTIFUL, baby!


From The Inbox: Fuck Fibro



Another great example of the healing, therapeutic power of stitching.

“I couldn’t find an appropriate place to review the Subversive Cross Stitch book, so I’d like you to know how I feel about it. A little background- I am, to my core, an angry, vulgar punk rock feminist. I was raised by bikers and my mother’s favorite story to retell about my childhood is when I got my first piece of mail and said ‘Are you fucking with me?!’ at about 2 years old.

Over the past few years I have been living with an auto-immune disease that causes constant, widespread pain. A few weeks ago I was taken out of work and placed on short-term disability while my doctors and I try some new medications and therapies. I thought this to be the perfect opportunity to bust out my book and get cross stitching.

I can’t put into words how calming, helpful and therapeutic this has been for me. Finding something to distract me from my constant struggle, while still feeling like I haven’t completely abandoned my punk rock roots. This is EXACTLY what I needed. So thank you. Thank you for being brilliant and awful and hilarious and vulgar! But mostly for sharing your amazing ideas and work with the world!

With Great Appreciation,
Jenn F. from Buffalo, NY”

How the tees are made

photo 1 photo 2

Yesterday, I blogged about the cute boys in our tshirts, now meet the cute girls their hearts belong to! Here are my besties Erin and Nikki demonstrating how the tees are made – with lovin’ care just for you from threadless! Erin (at left) is sporting one of the ladies’ tees with her dainty apron and, as you can see, it’s more tailored and fitted if that’s your thang. Nikki is wearing a regular medium men’s tee. Different styles for different cuties! Get yours here from threadless!